Own More Bone

Take this quiz: What product touts and uses this catch-phrase in its advertising:

"Own More Bone"?

If you don't know the brand name, just pick the type or category of product you think would have this slogan.

Answer: Archery. Get it? Kill a deer with a bow and arrow; collect more deer antlers.

Own More Bone. I like it. That's something we can all get behind.